What Is Search Engine Optimization (SEO)?Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
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Types of SEO
1. White Hat SEO
White hat SEO is the technique to follow the rules of a search engine, and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. white hat seo is likecreating content for the search, not for search engines by making content easilyaccessible to the spiders.
2. Black Hat SEO
Black hat SEO is a technique which is the opposite of white hat SEO, which is trying toimprove website ranking in search engines in ways that are not allowed to search engines,such as cheating or breaking the scatter machine.
Here are some black hat techniques:
Here are some black hat techniques:
- Keyword stuffing,
- Hiding text and links,
- Doorway and cloaked pages,
- Livestock link
- Make Comment Spamming on other people’s websites.
3. Grey Hat SEO
Grey hat SEO (not white and not black but gray) is a technique that does not fully use the second technique above, or maybe combine the two. Perhaps this is also the transformation from white to black ato black to white. It could be argued, this technique is atechnique that uses black hat techniques to achieve results white hat)
What are the main two types of SEO?
There are two types of SEO
1) ON Page Optimization:
2) OFF Page Optimization:
1) ON Page Optimization:
2) OFF Page Optimization:
1. ON Page Optimization:
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
Main Factors of On-Page Optimization:-
Main Factors of On-Page Optimization:-
- Keyword Research and Selection
- Optimize Keywords in URL
- Optimize Keywords in Title Tag
- Optimize Keywords in Description Meta Tag
- Optimize Keywords in Heading Tags
- Optimize Keywords in Anchor Text
- Optimize Your Keyword Density
- Text Modifiers to Emphasize Your Keywords
- Optimize Image ALT tag
2. Off Page Optimization:
Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimization is more focused on digital marketing of your website over internet.
Off Page Optimization is more focused on link building work and Social Media Marketing. Website should have more and more back links from various quality website for seo ranking. Similarly Social Media is a very important tool to market website over the internet.
Main Factors of Off-Page Optimization:-
Off Page Optimization is more focused on link building work and Social Media Marketing. Website should have more and more back links from various quality website for seo ranking. Similarly Social Media is a very important tool to market website over the internet.
Main Factors of Off-Page Optimization:-
- Social Networking
- Blogging
- Blog Marketing
- Forum Marketing
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Baiting
- Photo Sharing
- Video Marketing
- Business Reviews
- Local Listings
- Article Submission
- Social Shopping Network
- Answer Questions